I tell you about some of internet
media make use rumors, gossip or news as
Wardrobe malfunction as a tool to introduce
themselves. As done by GoDaddy.com, the online
domain and internet
service from Schottsdale,
Arizona. GoDaddy.com harness issue of
wardrobe malfunction Janet Jackson with
increase of broadcast censorship hearings in
their program.
An Internet domain-registrar company tried to
capitalize on the Janet Jackson “wardrobe malfunction” scandal with a commercial
featuring a buxom young woman whose flimsy top repeatedly comes undone while
testifying before “broadcast censorship hearings.”
The ad was produced by GoDaddy.com. The company
claims to be the largest Internet domain-name registrar. GoDaddy.com hyped its
ad as “the year’s funniest and most entertaining commercial spot. Considering
the fact that Super Bowl ads score just as big with fans as the game itself,
that’s a tall order. But in its own take on this year’s media censorship
debate, GoDaddy.com is likely to be the most talked about Super Bowl XXXIX ad.”
While a longer version of the commercial that
aired was rejected by the Fox Television Network, the aired version seemed
certain to reignite the nationwide controversy that erupted after last year’s
Super Bowl halftime show featuring Janet Jackson’s top coming undone, baring
her breast.
GoDaddy.com to make himself successful
with in
parody of Janet Jackson's 'wardrobe malfunction'.
Ways of
advertising like this has a high
risk, a company should be more
considerate of the positive and
negative impacts in choosing how
to do advertising.
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