Brand becomes an essential thing for the company. As a company maintaining a good brand, you almost have no control in minimizing negative publicity.
Negative Publicity (Vinove) is the adverse publicity that a firm may incur due to a particular reason, which may lead to potentially disastrous consequences. It results in the firm’s reputation among its customers and competitors being badly tarnished. Needless to say, it hurts business real bad.
Of the negative publicity, a company may lose up to productivity declined considerably. The company will experience a crisis management in running also can . The company should be able to determine the steps to deal with and should know the proper way to restore the company's position in the proper position. How to defend a brand from negative publicity? The following will explain some of the ways to defend company’s brand (Mike) :
1. Make personal contact
It is better to go to the complainant personally. If you can see him or her in person, do call or email the other party. Ask for his reasons why he wrote that negative piece about your brand. Do not be overly defensive; instead keep a listening ear and an open mind. The key here is to keep the correspondences private. Anything that you speak about online will be published in the search results. Remember, Google does real-time update of tweets.
2. Aim for a Resolution
Once you have an idea of the underlying issue that provoked the negative publicity, you can make an attempt to remedy the problem. Often people who post negative reviews online are doing so out of a sense of frustration, and the simple act of reaching out to them will be enough for them to feel their complaints have been taken care of.
If you are able to reach an understanding with the other person, such that they feel okay with the situation, the next step is to ask them if they would remove their original negative review, or post a follow-up review. Having negative publicity taken away entirely is of course always preferable, but in cases where that’s not possible, having an immediate follow-up explaining that the situation has been resolved can actually help your brand in the long run.
3. Topple down bad, negative results
When all else fails, it’s time to take things to the hands of online reputation managers. Some SEO techniques can be implemented to help you bury the negative results and replace them with more positive ones. Here’s how to do it:
a. Get nice testimonials from satisfied customers. Post these on your blog or website next to your product or service. Keep them fresh. Search engines crave for fresh content.
b. Run a corporate blog actively. Make sure comments are moderated to help you manage negative reviews well. Keep publishing about your brand and customer’s brand experience with you. Also, write blog posts that are of value to your market. Tips are as good as discounts as value add-ons for the customer.
c. Establish your presence in mini-sites like squidoo, aboutus, wiki, hubpages, facebook, twitter. These are good micro-sites where you can interact with people. Each new page adds your visibility in the search engines.
As with anything, prevention is better than cure. So when it comes to marketing your brand, make sure you are doing things right the first time. Maintaining a good brand continuously will make company make its life existence become longer. The existence means the productivity of company reliable.