This time, I am more interested in getting TV Channel complaints from loyal
viewer flagship program due to commercial impressions of the ads that sponsor spends
a longer duration than 1 session at the running program.
As I often look at one of the TV channels Indonesia, Trans 7, at a program "Ranking
1" having a lot of time shifting. This program was initially launched, quiz
show hosted by Sarah and Ruben has a relatively short commercial break to the
audience, especially I can enjoy quiz shows is happy and comfortable. However, the day, the satisfaction of watching a program is
reduced because of the amount of
advertising during the events occurred,
and coupled with the look of a commercial break with a longer duration.
Not to mention
the hidden purpose
of advertising a
program on the TV channel. As happened in Trans
TV Investigations program. On impressions investigative expose on
counterfeit products in the market shrimp pasta,
shrimp pasta comparing
the original and the fake. However, on the sidelines of the program indicated a
factory worker who
wears the uniform of a famous shrimp pasta
company. Besides, commercials featuring ads
from the company to repeatedly reinforce the
suspicion that behind the public
information shall also contained
veiled commercial capital of the parties.
Adverse effect of this action is the reduced opportunity
for small businesses to market their products in the same product type.
Loyal viewers of a TV channel may also experience boredom while watching a favorite
TV program interrupted
with advertising displays
are a major source of a TV station. Therefore
need to be considered for TV service providers to
be careful with the target consumer
conditions.
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