In this blog, I will discuss about maintaining "The Wall" of company by advertise. Besides as transmitter of information about the company to customers, advertising can also serve as an
image-forming products. Customers will be judging from the contents of the ad. As advertisers needed a
professional editor to evaluate a good or bad effect will be given by
an advertisement.
Most of the advertisers do not want to be bound by rules that limit
their creativity in advertising a product but they also
have the standard in making
an ad. Save the face
of the company by providing a
positive ad but often,
too, the company asks advertisers to
negative ads. the company wants to
build the issue to
introduce the name of the company
to the public. Negative advertising is still to be followed by other information from advertisers who are trying to maintain the "The Wall"
of the company.
Not only TV and radio media who put themselves as professional
advertisers, but also
other media such as magazines and
newspapers. Many people make the
two media as daily
reading, for example, there are 3.212 consumer magazines in
the UK. magazines
can reach 87%
of the total adult
population and UK
consumers will spend
£ 2.5bn on
magazines this year. These media also find the way come into internet
for expand their market ads and give more advantage to the company.
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